Crystal Petzer Crystal Petzer

Is Your Idea For a Business a Winner or Bin IT?

In the dynamic landscape of entrepreneurship, the line between success and failure can often seem blurry. Many aspiring entrepreneurs grapple with the daunting question: Is my business idea a winner or a binner? The journey from concept to fruition is fraught with uncertainty, but there are key factors to consider when evaluating the viability of your idea. Be Your Own Profitable Boss Workshops

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Crystal Petzer Crystal Petzer

6 reasons why you want to be your own boss

👋 Hi there! I'm Crystal, deeply rooted in the world of small businesses since childhood. Raised in an entrepreneurial family, I've experienced the ebbs and flows firsthand, starting with my grandmother's farm shops and later managing my father's service stations.

Taking charge at 32, I ran a successful Convenience Store/Service Station in Manly for 15 years, one of Australia's few female franchisees for Caltex. Transitioning to roles at Caltex, I managed over 1000 franchise retail stores, gaining invaluable insights into the industry.

Beyond corporate roles, I founded and sold an admin booking business, and alongside my partner, operated a Hire a Hubby franchise for 15 years. Additionally, I've been a franchisee of The Alternative Board Northern Beaches for six years, guiding businesses of all sizes.

With four decades of hands-on experience, I've weathered success and failure, bought and sold businesses, and now mentor others. Let's connect, learn, and thrive together on our journey to success!

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Crystal Petzer Crystal Petzer

7 Critical Questions Every Business Must Answer for Success

We all seek to find the right answers to our problems –

Why do customers walk away?

Why do employees leave?

Why are sales low?

How can we bring in more customers?

How can we increase sales to existing customers?

The first thing we need to understand is that the right answer can come only if we ask the right questions. This isn’t as simple as it sounds. There are some fundamental questions that are vital to the survival of any business; seven of these questions are presented below (not in any particular order).

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Crystal Petzer Crystal Petzer

What are your 3 industry complaints and how to use them to your advantage

Take advantage of your 3 industry complaints and give you business a chance of success and why not use your administrative support or remote administrative solutions person to help you work on the complaints and get your business back into profits and efficiencies. Administrative tasks management

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